Work / Klasses Brand Identity
Creating a brand identity to a communication platform that is specialised to help teachers and students find each other, collaborate and make their learning experience easy, enjoyable and fun.
The brand identity should be both sleek and techy, while also being simple enough to create lasting memorability.
Empowering students and teachers.
Logo & App Icon Design
Brand Identity Design
Brand Guidelines
Pattern Design
Logo Concept
The Klasses logo mark is designed to represent learning, education, and teaching in a simple yet meaningful way.
It incorporates a book icon, symbolizing education and teaching, along with the letter K, which represents the brand name.
By selecting the color black, the brand conveys sophistication and strength, adding depth and significance to its overall meaning.
The addition of mint brings a sense of creativity, freshness, and lightness to the overall design. This combination creates a visually appealing and harmonious logo that effectively represents the brand's focus on learning, education, and teaching.
Last but not least, an off-white neutral color helps the mint color to pop!
Frame Layout
Using the logo mark and the rectangular shape in it as a frame to house photography, illustrations and content.
