Work / magicwork brand identity
magicwork, a Berlin based product app, is a groundbreaking brand that revolutionizes mental wellness on the psychedelic journey. With a focus on minimalism and transformation, I have created a brand identity that aligns perfectly with its mission of guiding individuals through profound and transformative journeys.
Your trusted guide forward
Logo & App Icon Design
Brand Identity Design
Brand Guidelines
Presentation Deck
Stationary Design
Our brandmark
This artistic fusion symbolizes the ups and downs, the flow, and the transformative nature of the psychedelic experience.
Cleverly combining the representation of the flow/wave with the initial letters from the brand name, "Magic Work".
Our brandtype
The typography chosen for magicwork is a wide and sans-serif font, which gives a more spacious and open appearance. This wider letterforms convey a sense of stability, balance, and modernity.
Our color palette
Dark green color connotes growth, and harmony was picked for the brand. It can convey a sense of stability, balance, and renewal. To go with this soothing colour, we’ve picked a Light beige or off-white color that imparts a sense of warmth, purity, and simplicity. It promotes a sense of tranquility and relaxation.
Overall, this palette evokes a sense of trust, well-being, and nurturing, which are essential elements for individuals seeking mental wellness and personal transformation.
Adding depth to our color palette
By incorporating accent colors of light purple, light teal, and orange (Sunrise colors) alongside the dark green and beige color, the magicwork brand can achieve a visually appealing and harmonious color palette and evokes tranquility and new beginnings.
Frame in Layout
The logo mark can be used as a frame to house photography, illustrations and content.
In addition to that, usage of the circle as a frame layout in the brand which reflects meaningful concepts, such as, continuity, flow, focus and centering, as well as inclusivity & community.
