Work / KOVA Coffee Shop
KOVA is a coffee shop situated in a small community-based shopping center. It mainly serves hot & cold beverages and some simple pre-made food. It was previously known as Gloria Jeans Coffee, a franchise coffee chain based in Australia.
I developed a branding system that included primary and secondary logo and developed brand colors that highlighted the warm rustic feeling that we needed to approach.
Coffee roasted to perfection.
Logo Design
Brand Identity Design
Brand Guidelines
Package Design
Menu Board Design
Sticker Design
Brand Concept
The logo main approach was to be simple with warm and rustic look and feel. We agreed that the logo needed to be a word mark that conveys character
The Olive green color was determined from the beginning combining it with the gold rustic color and using Kraft material for the packaging highlighted this warm and rustic feel. In addition to sketched illustrations which was approachable to their customers.
