Work / icoffee rebranding
Icoffee, a tech startup, gives access to local coffee shops where you place coffee orders, collect stamps and redeem rewards and share with your friends, as well as, building communities where you engage and share with each others, baristas and managers.
We wanted to rebrand icoffee to have a more memorable and recognizable image to match their story and target audience.
Making everyday coffee more accessible and easier to people!
Logo & App Icon Design
Brand Identity Design
Brand Guidelines
Stationary Design
Print & Digital Material Design
UI Design
Old App Logo
New App Logo
Brand Concept
Icoffee as a logo needed to be cozy & friendly and it is translated through an icon in a shape of 2 coffee cups intersected, to represent the bond and community, + the Happy face, which symbolizes joy and happiness that you get when drinking coffee.
Brand Colors
The vibrant color palette and joyful typeface combine to give the brand a lively and dynamic feel, yet with credibility.
