AL MARASEM DEVELOPMENT.
Real Estate Development.

Building for others, NOW for you!

A rebrand design of one of Egypt’s largest contractors and major players in real estate sector, creating a luxurious identity that honors their rich heritage while projecting a bold vision for the future.

Building Luxury

The Challenge

Al Marasem Development is one of Egypt’s largest contractors and has been extremely successful in fulfilling, cementing its status as one of the major players in Egypt’s real estate sector. My challenge was to create a luxurious identity that stands out in a competitive market and resonates with stakeholders.

My Tasks

Branding Solutions

  • Logo Design

  • Brand Identity Design

  • Corporate and Digital Brand Guidelines

  • Stationary Design

  • Print & Digital Material Design

  • Outdoor Campaign Design

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01. Brand Mark Concept

A Luxurious Logo with Arabic Elegance

I chose to represent a building in the Al Marasem design to create a strong visual identity that integrates the Arabic letters "المراسم" in Kufic font. This symbolizes stability and community while honoring our cultural heritage, connecting our history with modern architectural identity.

02. Brand Colors

Captivating Gold

With the gold luxurious color captivating the eyes and the Arabic Kufic calligraphy, one has successfully rebranded Al Marasem Development’s logo.
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