DYNE.
Digital dining services.
Experience more than a meal
A rebrand design of a way to simplifying the dining experience and boosting customer engagement.
Elevating the Dining Experience
The Challenge
To effectively communicate dyne's brand identity, I focused on understanding its target audience, which led to the guiding concepts: friendly yet subtle, employing an authentic, contemporary tone that effortlessly connects with their vibrant lifestyle and aspirations.
My mission for Dyne, an app operating in Egypt and Dubai, was to bring the dining experience with "warmth and vibrancy," elevating how meals are enjoyed. By creating an inviting atmosphere, we aimed to transform dining into a delightful experience for both diners and restaurateurs.
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My Tasks
Branding Solutions
Logo & App Icon Design
Brand Identity Design
Brand Guidelines
Customized Presentation Template
Pitch Deck
Print & Digital Material Design
Office Branding
01. Logo Concept
Balancing Warmth and Formality
The Dyne logo features a rounded font wordmark that captures the essence of the brand by striking a balance between friendliness and formality. It is a crucial element of our core brand identity. I focused on keywords like "approachable" and "friendly," aiming to evoke feelings of warmth and comfort while ensuring it remains recognizable for everyday use.
02. Brand Colors
Green is the way to go!
Green is a cool color that promotes a sense of calm and balance, which can enhance the overall brand experience for consumers seeking comfort and reliability. I chose the color green because it is a trendy color that appeals to younger audiences, evoking positivity and growth while creating a relaxed, inviting atmosphere that enhances the overall dining experience.
03. Accent Colors
Adding a Splash of Color
Accent colors are vibrant hues that adds depth and energy to the brand, enhancing the overall visual experience.
04. Graphic System
Framing Creativity
The logomark/favicon can be used as a frame to house photography. In addition, we incorporated the circle or hollow circle as a graphic element to serve as a frame layout for text, images.
05. Iconography & Illustrations
Clean Lines in Our Illustration Elements
Illustration elements are now more streamlined.
Utilize minimal, straight, and clean lines, avoiding overly hand-drawn illustrations and emojis.
06. Photographic style
Authentic Photography
The selected images showcase people enjoying themselves, emphasizing how their dining experience is enhanced by Dyne. The visuals are crisp and vibrant, ultimately contributing to a stronger brand presence.
