Work / Axis Pay Fintech
Axis Pay is a fintech startup company that builds digital products to help increase accessibility to financial tools.
The task was to create an empowering and trusting brand designed to connect with their target audiences.
Empowers the Unbanked.
Logo & App Icon Design
Identity Design
Brand Guidelines
Physical Visa Cards
Pitch Deck
Landing Page
Print & Digital Material Design
Brand Concept
Simple geometric shapes are designed to creatively form the shape of the credit card and transforming it to the letter A from the initial letters of the brand name (Axis), that reflects the main vision of the company, while using complementary colors that gives the logo mark a sleek and modern look.
