Work / Octo Case Study

I have had the pleasure to work with Octo - a fintech startup company - creating a reliable and strong, yet youthful brand identity.

Octo is a consumer centric buy-now-pay-later solution build around users’ needs and it offers endless opportunities for the user in terms of onboarding, purchasing, and repayment.

One Card, Everything at your fingertips.

  • Brand Naming

  • Logo & App Icon Design

  • Identity Design

  • Brand Guidelines

  • Physical Visa Cards Design

  • Pitch Deck

  • Print & Digital Material Design

The Brand Name that Explores Limitless Possibilities and Endless Opportunities

The name octo, derived from the Latin word for the number eight, which best reflected the concept behind the quality of being infinite and boundless without limits - represents the essence of INFINITY

Crafting a Unique Symbol Reflecting OCTO's Distinct Concept

Right from the beginning, I had a clear vision of incorporating the concept of infinity into the symbol for OCTO. However, the real challenge was to make this infinity symbol truly unique and representative of OCTO's identity.

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Embodying Flexibility

By incorporating the concept of flexibility through the representation of thin and bold lines, I was able to differentiate the logo, while effectively capturing the essence of smooth payments and endless opportunities, resulting in a distinctive and unique logo mark.

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Discovering OCTO’s Brand Palette

Octo wanted their brand to be smart, lively and engaging, to get the most out of life!

Color Brand Fintech Identity Octo Vibrant

After color testing and explorations of variants of colors, OCTO color palette was inspired to reach their goals. Power and importance, while creatively combining energetic and personalized colors that supports the experience.

octo fintech startup reliable strong brand identity logo app
Personality Credit Card Colors Based Fintech
Fintech Credit Card Payments Solution

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