AXISPAY
A Smart Wallet for All
Empowers the Unbanked
A brand Identity design for Axis, a financial hub that simplifies payment solutions for small businesses and empowers employees with instant access to their earnings.
The Financial Hub for your Small Business
The Challenge
Axis is a financial hub designed for small businesses. It offers a range of services aimed at simplifying financial management for businesses and their employees.
Collaborating with AxisPay, a fintech startup, I created an empowering and trustworthy brand identity. My challenge was to effectively convey the brand's mission of increasing accessibility to financial tools while ensuring the messaging resonates with unbanked individuals and diverse user needs.
My Tasks
Branding Solutions
Logo & App Icon Design
Brand Identity Design
Brand Guidelines
Physical Visa Cards Design
Customized Presentation Template
Pitch Deck
Print & Digital Material Design
Landing Page UI Design
01. Logo Concept
Geometric Elegance in the Axis Logo
Using geometric shapes for a brand like Axis Pay is beneficial because it establishes a modern and innovative aesthetic. These shapes provide a clean and recognizable visual identity, conveying stability and reliability—essential qualities for a financial service.
02. Brand Colors
Crafting Trust and Innovation
The colors selected for Axis Pay establish a cohesive and vibrant visual identity that clearly conveys the brand's dedication to innovation while building trust and rapport with its audience.
